campaigns

We view every deliverable in the context of its place in the broader campaign ecosystem. This allows us to tailor our creative approach for each audience in context and to maximum effect.

Below is our Campaign Lifecycle.

You can engage our services from top-to-bottom for the whole lifecycle or for any part of the lifecycle or any item individually.

Greatest Internship Ever

Challenge: Attract Gen Z applicants for their "Greatest Internship Ever" program at MetLife Stadium.

Solution: We created a social media campaign that spoke directly to Gen Z, using their communication style in visuals and copy. This extended across all touchpoints, from the landing page to interview approaches.

Results: 1,000 applications, 100 video submissions, and a top applicant chosen for the dream internship.

We captured attention with Emojis

Challenge: Reach busy marketers at fast-growing startups with a bold, memorable message.

Solution: We created a video story told entirely with emojis, perfectly reflecting their casual communication style. The video's success led to a text message conversation-style Point of View and an emoji-themed offering presentation.

By understanding our audience and their communication preferences, we crafted a campaign that resonated deeply and drove engagement.

Geospacial Platforms

Geospacial is an emerging technology which is rapidly developing. The challenge of this campaign was for us to engage the audience in scenarios that do not currently exist where geospatial technology will change the way we work and live in the cities of tomorrow. The focus was an interactive world map based on Google Maps where the audience have the flexibility to select the scenarios they wish to explore.

Two of these scenarios included animated stories in video format which you can view below. Designlogic developed the strategy, created the online interactive element, videos and supporting materials including a Point of View brochure.

The interactive map on mobile and desktop. (no longer available online)

How Geospatial can help the public transportation system on a hot, busy afternoon in Sydney.

How Geospatial can help New Yorkers during a rainy game day.

Here are some visuals from the Point of View brochure visuals that extend the visual style developed for the website and videos with a comparison to the original branding approach on the top left.